1. What’s changed?
KIT KAT is now made with natural flavours so there’s one more reason for you to choose your favourite break-time treat.
2. What do you mean “natural flavours”?
“Natural flavours” are substances which impart flavours that have been derived from plant or animal sources.
3. What was the change?
Vanillin is a synthetic flavour that is used as a substitute for vanilla and was the flavour we used in our KIT KAT. It is a common ingredient found in many products and used by cooks at home. We have now replaced vanillin with vanilla. The change fits with the trend to healthier lifestyles and greater demand for fewer artificial ingredients.
4. Why now?
We’re always looking for ways to introduce product improvements and have been working on the change for a while. We wanted to maintain the great KIT KAT taste and appearance Canadians have come to expect. In order to meet our quality standards a considerable amount of research and time were required. We’ve now successfully developed recipes with no artificial flavours that meet our standards, including keeping the same great KIT KAT taste.
5. Has the taste changed?
No, KIT KAT still has the same great taste. In fact, recent improvements in our factory and our processes deliver an even creamier chocolate.
6. Can I still buy the ‘old’ KIT KAT?
No
7. Is the new KIT KAT peanut-free?
Only Nestlé Fav*rites treat size are always made in a peanut-free facility. While other Nestlé chocolate formats are also made in a peanut-free facility, sometimes we import brands from other Nestlé markets. So, we encourage consumers with peanut allergies to ALWAYS check the label on any food or beverage before consuming.
8. Is the new KIT KAT healthier?
KIT KAT has always been a treat and that doesn’t change with our move to natural flavours. We are simply addressing a consumer trend to healthier lifestyles and demand for fewer artificial ingredients.
9. Has the sugar/fat/carbohydrates/protein/fibre/sodium/calorie content changed?
The nutritional value of KIT KAT without artificial colours and natural flavours remains the same. Only the flavour components have been changed.
10. Where can I buy them?
You can buy KIT KAT with natural flavours anywhere you’ve purchased KIT KAT in the past including grocery and drug stores, convenience stores and more.
11. How are you communicating the change?
There is a ‘Natural Flavours’ ’ flash on the front of the KIT KAT packaging. Information is also posted on our web-sites at nestle.ca.
