Are kids getting enough?
What's surprising is that 3 out of 4 kids aren't drinking milk at lunch, and almost half aren't drinking milk with any meal*.
Instead, kids are choosing nutrient-poor drinks (like pop or water) instead of milk 59% of the time.* In fact, one in 5 children aged 4 to 16 drink one can of pop every day.*
Other beverages don't deliver the essential calcium and vitamin D that milk does. Teens are at the greatest risk of not meeting their calcium needs because their milk consumption generally declines while their calcium requirements are at their highest.
All this means most Canadian children may not be meeting the recommended Food Guide requirements. That's why many parents today are wondering if it's okay to make milk more exciting.
Surprising news about chocolate milk
To add or not to add chocolate to their milk? Many parents are understandably concerned about their kids getting too much sugar. However, given the less nutritious (and much sweeter) choices that tempt kids today, chocolate milk can be a great ally.
Yes, it tastes great – but chocolate milk also has all the nutritional goodness of plain milk.
That's because chocolate milk (made, for example, with NESQUIK) has all of the same great nutrients as white milk – and kids love it. Over half of all moms say their kids drink more milk because of it*. And just as important for parents, milk made with NESQUIK has no more sugar than unsweetened fruit juice.
Sources:
*Ipsos-Reid survey, December 2005.
Institute of Medicine of the National Academies. Dietary Reference Intakes for Calcium, Phosphorus, Magnesium, Vitamin D and Fluoride (1997)
National Institute of Arthritis and Musculoskeletal and Skin Diseases. Kids and Their Bones: A Guide for Parents [accessed from Medline Plus Dec 2006]