TORONTO, ON (March 16, 2009) – Nestlé Canada Inc. is pleased to announce an exciting new campaign between EMI recording sensation, KREESHA TURNER, and the new KIT KAT Senses chocolate bar. Kreesha, two-time JUNO nominee, will star in her first ever TV commercial for the new KIT KAT Senses. The spot was shot in downtown Toronto and features Kreesha’s smash hit “Bounce with Me” off her debut album, Passion. The TV commercial breaks nationally on March 16 and will be featured on CTV.ca/kreesha.
The new KIT KAT Senses bar, launched early this year by Nestlé, has already created incredible consumer buzz. It is an indulgent combination of delicious real milk chocolate, the famous KIT KAT crisp wafer and creamy hazelnut filling at only 170 calories per 31g bar.
“KIT KAT Senses is an important launch for the KIT KAT Brand and a must-try for 2009, so it was important to produce a breakthrough new TV spot to effectively communicate to consumers,” says KIT KAT Brand Manager, Christine McClean. “After an exhaustive music search for the perfect song, our creative agency JWT played us Bounce with Me and it was an instant fit for KIT KAT.”
McClean says the team liked the fit so much, they asked Kreesha to star in the TV spot as well. “Kreesha perfectly reflects the KIT KAT Senses target consumer and brand personality; young, hip, down-to-earth and poised for success. And we love that she’s Canadian!”
“I thought the script was great, and what girl doesn’t love chocolate? I appreciated the fact that I could just ‘be myself’. It was my first TV commercial and a ton of fun,” says Kreesha Turner.
KIT KAT is also exclusively sponsoring Kreesha’s online video diaries as she travels the country and prepares for the JUNOS (developed by CTV Digital). The diaries will provide her fans with exclusive rare, raw footage as she travels across Canada.
KIT KAT Senses congratulates KREESHA TURNER on her BIG BREAK with Two JUNO nominations. The 30 sec TV spot will also air during the JUNOS on CTV Sunday March 29.
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ABOUT NESTLÉ CANADA:
Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including NESTLÉ PROFESSIONAL, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, POWERBAR, HÄAGEN-DAZS and KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,500 people in more than 20 manufacturing sites, sales offices and distribution centres across the country.
NESTLÉ CONTACT:
Stacey Brown
Manager, Corporate Affairs
Stacey.brown@ca.nestle.com
416-218-2814
ABOUT KREESHA TURNER
Born to a Canadian father & Jamaican mother, Kreesha Turner was raised in Edmonton, AB. Since coming on to the scene, Kreesha has taken the world by storm with her signature velvety voice featured on Gossip Girl, Entourage, The Hills and Desperate Housewives to name a few. She has graced the covers of Fashion Magazine, Vervegirl and Avenue Magazine and has been featured in numerous national publications including Nuvo, Flare Magazine, Elle Canada, and Hello! Magazine. Kreesha’s debut album, Passion (August 2008), has received critical praise and garnered hit singles, including "Don't Call Me Baby" which went to No. 1 and was the most played song of 2008 in Canada. Kreesha recently received nominations for five 2009 Canadian Radio Music Awards and 2 Juno Awards (Best New Artist & Pop Album of the Year).
KREESH TURNER CONTACT:
Management: Jessikah Roberts, Chris Smith Management,
Jessikah@chrissmithmanagement.com
416.904.5986
PR contact: Charlotte Thompson, EMI Music Canada,
Thompson.charlotte@emimusic.ca
416.583.5019
